{"id":5201,"date":"2022-09-08T11:23:00","date_gmt":"2022-09-08T03:23:00","guid":{"rendered":"https:\/\/t-sources.com\/?p=5201"},"modified":"2023-09-10T18:33:33","modified_gmt":"2023-09-10T10:33:33","slug":"%e5%be%9e%e6%95%b8%e4%bd%8d%e8%bd%89%e5%9e%8b%e7%9c%8bcontent-marketing","status":"publish","type":"post","link":"https:\/\/t-sources.com\/?p=5201","title":{"rendered":"\u5f9e\u6578\u4f4d\u8f49\u578b\u770bContent Marketing\u00a0"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5201\" class=\"elementor elementor-5201\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6522c9f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6522c9f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cbc5b2d\" data-id=\"cbc5b2d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b25adf6 elementor-widget elementor-widget-text-editor\" data-id=\"b25adf6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">\u667a\u80fd\u624b\u6a5f\u7684\u51fa\u73fe\uff0c\u5c0d\u5168\u4e16\u754c\u6d88\u8cbb\u8cc7\u8a0a\u7684\u6a21\u5f0f\u8d77\u4e86\u7ffb\u5929\u8986\u5730\u7684\u6539\u8b8a\uff1a\u89c0\u773e\u8b8a\u5f97\u66f4\u6709\u4e3b\u5c0e\u6b0a\uff0cScreen time\uff08\u87a2\u5e55\u6642\u9593\uff09\u7531\u96fb\u8996\u3001\u96fb\u8166\u8f49\u8b8a\u70ba\u624b\u6a5f\uff0c\u5f9e\u904e\u5f80\u88ab\u52d5\u7684\u5750\u5728\u96fb\u8996\u524d\u5f85Broadcast\uff08\u64ad\u6620\uff09\uff0c\u5230\u5728\u53ef\u79fb\u52d5\u88dd\u7f6e\uff08OTT devices\uff09\u4e0a\u81ea\u884c\u9078\u64c7\u770b\u4ec0\u9ebc\uff0c\u4f55\u6642\u770b\uff0c\u5728\u54ea\u770b\u7b49\u7b49\uff0c\u5f48\u6027\u53ca\u81ea\u7531\u5ea6\u5927\u589e\u3002<\/h5><p>By Debra Tam<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9197e66 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9197e66\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f169af1\" data-id=\"f169af1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac8a7ad elementor-widget elementor-widget-image\" data-id=\"ac8a7ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"400\" height=\"350\" src=\"https:\/\/t-sources.com\/wp-content\/uploads\/2023\/09\/strategy-1-scaled-ppbt1mw65rn3p241m51t474uhvkyee4mc01u057fzg.jpg\" class=\"attachment-large size-large wp-image-5203\" alt=\"\" srcset=\"https:\/\/t-sources.com\/wp-content\/uploads\/2023\/09\/strategy-1-scaled-ppbt1mw65rn3p241m51t474uhvkyee4mc01u057fzg.jpg 400w, https:\/\/t-sources.com\/wp-content\/uploads\/2023\/09\/strategy-1-scaled-ppbt1mw65rn3p241m51t474uhvkyee4mc01u057fzg-300x263.jpg 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c242f0a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c242f0a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-690eb16\" data-id=\"690eb16\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e41039 elementor-widget elementor-widget-text-editor\" data-id=\"9e41039\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u96a8\u4e4b\u800c\u4f86\uff0c\u662f\u788e\u7247\u5316\u7684\u5167\u5bb9(Content Fragmentation) \u3002\u89c0\u773e\u591a\u4e86\u9078\u64c7\u6b0a\uff0c\u54c1\u724c\u9762\u5c0d\u6fc0\u70c8\u7af6\u722d\uff0c\u8981\u722d\u596a\u76ee\u6a19\u5ba2\u7fa4\u7684\u6ce8\u610f\u529b\uff0c\u6311\u6230\u91cd\u91cd\uff1b\u8207\u6b64\u540c\u6642\uff0c\u5728\u79d1\u6280\u52a0\u6301\u4e0b\uff0cMarketing\u8b8a\u5f97\u66f4\u591a\u5143\u6d3b\u6f51\uff0c\u6a5f\u9047\u8655\u8655\u3002\u4ee5\u4e0b\u4e09\u9ede\uff0c\u6216\u8a31\u80fd\u52a9\u4f60\u60f3\u51fa\u65b0\u9ede\u5b50\uff1a<\/p><h5>\u8981\u6709\u7b56\u7565\u601d\u7dad<\/h5><p>\u4eca\u6642\u4eca\u65e5\u7684Content Marketing\uff0c\u4e0d\u53ea\u662f\u8aaaSocial Media\uff0c\u66f4\u662f\u589e\u52a0\u54c1\u724c\u6ef2\u900f\u7387\u7684\u5168\u76e4\u7b56\u7565\u3002<\/p><p>\u6839\u64da\u54c1\u724c\u6216\u7522\u54c1\u7684\u5b9a\u4f4d\uff0c\u5206\u6790\u76ee\u6a19\u5ba2\u7fa4\uff0c\u5f9e\u800c\u6c7a\u5b9a\u5275\u4f5c\u5167\u5bb9\u7684\u65b9\u5411\u3001\u6587\u6848\u3001\u8a2d\u8a08\u3002\u5b9a\u597d\u65b9\u5411\uff0c\u4fbf\u80fd\u5c07\u601d\u7dad\u5ef6\u4f38\u81f3\u5176\u4ed6\u4e0d\u540c\u5a92\u4ecb\u7684\u63a8\u5ee3\u5de5\u5177\uff0c\u5982\u5fae\u96fb\u5f71\u3001\u7cfb\u5217\u4f5c\u54c1\u3001\u8a2a\u554f\u3001\u751a\u81f3SEO\u6587\u7ae0\u3001Google Keywords\u7b49\u3002<\/p><h5 class=\"elementor-heading-title elementor-size-default\">\u6d88\u8cbb\u8005\u4e3b\u5c0e<\/h5><p>\u5373\u4f7f\u7522\u54c1\u518d\u5b8c\u7f8e\uff0c \u6d88\u8cbb\u8005\u4e0d\u70ba\u6240\u52d5\uff0c\u4f60\u7684\u52aa\u529b\u4fbf\u6703\u4ed8\u8af8\u6771\u6d41\u3002\u4e0d\u611f\u8208\u8da3\u7684\u7406\u7531\uff0c\u5f88\u591a\u6642\u662f\u5ffd\u7565\u4e86\u6d88\u8cbb\u8005\u7684\u5fc3\u7406\u6e34\u6c42\uff1a\u300c\u60f3\u88ab\u5a1b\u6a02\u300d\u3002\u6d88\u8cbb\u8005\u8981\u7684\u4e0d\u662f\u8f5f\u70b8\u5f0f\u5ba3\u50b3\uff0c\u800c\u662f\u6709\u8cea\u7d20\u3001\u6709\u50f9\u503c\u3001\u5177\u5438\u5f15\u529b\u7684\u5167\u5bb9\u3002<br \/><br \/>\u5728\u9999\u6e2f\uff0c\u793e\u4ea4\u5a92\u9ad4\u505a\u5f97\u975e\u5e38\u51fa\u8272\u7684\u5b9c\u5bb6\u5bb6\u5c45IKEA\uff0c\u5c31\u662f\u4e00\u500b\u597d\u4f8b\u5b50\u3002\u5176Facebook\u5e16\u6587\u7dca\u8cbc\u6642\u4e8b\uff0c\u4ea6\u6709\u4e0d\u5c11\u53ea\u6709\u6e2f\u4eba\u624d\u61c2\u7684\u7b11\u6599\uff0c\u52a0\u4e0a\u53cd\u61c9\u5feb\uff0c\u300c\u62bd\u6c34\u300d\u5e16\u6587\u5f15\u8d77\u5927\u773e\u5171\u9cf4\uff0c\u539f\u672c\u53ea\u548c\u751f\u6d3b\u5bb6\u5c45\u3001\u65b0\u54c1\u63a8\u5ee3\u7684\u8a71\u984c\uff0c\u4ea6\u56e0\u70ba\u5275\u610f\u800c\u8b8a\u5f97\u5bcc\u5a1b\u6a02\u6027\u3002<br \/><br \/>\u6700\u70ba\u4eba\u6d25\u6d25\u6a02\u9053\u7684\uff0c\u60f3\u5fc5\u662f\u4eff\u509a\u9999\u6e2f\u653f\u5e9c\u7dca\u6025\u63d0\u793a\u7684\u4e00\u5247\u5e16\u6587\u3002<\/p><p>\u7576\u65e5\u9999\u6e2f\u653f\u5e9c\u9996\u6b21\u5411\u5168\u6e2f\u5e02\u6c11\u7684\u624b\u6a5f\u767c\u300c\u7dca\u6025\u63d0\u793a\u8b66\u5831\u300d\uff0c\u90a3\u7a81\u5982\u5176\u4f86\u3001\u523a\u8033\u7684\u8072\u97ff\u6559\u5e02\u6c11\u7dca\u5f35\u842c\u5206\uff0c\u8aa4\u4ee5\u70ba\u6709\u5730\u9707\u3001\u6838\u4e8b\u6545\u7b49\u91cd\u5927\u707d\u96e3\uff0c\u539f\u4f86\u53ea\u662f\u4e00\u5247\u7c21\u55ae\u6d88\u606f\u3002\u5c0d\u666e\u901a\u5e02\u6c11\u800c\u8a00\uff0c\u5be6\u5c6c\u865b\u9a5a\u4e00\u5834\u3002\u9999\u6e2fIKEA\u6975\u901f\u60e1\u641e\u4e8b\u4ef6\uff0c\u5728Facebook\u5c08\u9801\u5167\u767c\u51fa\u300c\u7dca\u6025\u6e1b\u50f9\u63d0\u793a\u300d\uff0c\u5716\u6587\u7686\u6a21\u4eff\u653f\u5e9c\u8b66\u5831\u901a\u77e5\uff0c\u65cb\u5373\u6536\u5230\u8d85\u904e\u4e09\u842c\u7684\u6b63\u9762\u56de\u61c9\u3002<\/p><p>\u5f9eBranding\u7684\u89d2\u5ea6\u4f86\u770b\uff0cIKEA\u5718\u968a\u5c55\u73fe\u4e86\u54c1\u724c\u500b\u6027\u3001\u5e7d\u9ed8\u548c\u5275\u610f\uff0c\u65e2\u6355\u6349\u5230\u4e8b\u4ef6\u6ed1\u7a3d\u7684\u4e00\u9762\uff0c\u9806\u52e2\u81ea\u7136\u7684\u52a0\u63d2\u92b7\u552e\u5167\u5bb9\uff0c\u4e5f\u6eff\u8db3\u4e86\u5927\u773e\u60f3\u88ab\u5a1b\u6a02\u7684\u5fc3\u7406\uff0c\u9023\u5e73\u5e38\u4e0d\u5927\u7559\u610f\u54c1\u724c\u6d88\u606f\u7684\u6f5b\u5728\u5ba2\u6236\u7fa4\u90fd\u7d1b\u7d1b\u8f49\u767c\uff0c\u5f37\u5316\u54c1\u724c\u6ef2\u900f\u7387\u3002<\/p><p>\u54c1\u724c\u9858\u610f\u82b1\u4e0a\u5fc3\u601d\u5275\u4f5c\uff0c\u7576\u7136\u4e0d\u53ea\u662f\u535a\u541b\u4e00\u7b11\u3002\u66f4\u6df1\u5c64\u7684\u610f\u7fa9\u662f\uff0c\u6191\u5275\u610f\u3001\u512a\u8cea\u7684\u5167\u5bb9\uff0c\u5f15\u8d77\u6d88\u8cbb\u8005\u6ce8\u8996\u548c\u5206\u4eab\uff0c\u63d0\u9ad8Organic reach\uff0c\u64f4\u5927\u76ee\u6a19\u5ba2\u6236\u7fa4\uff0c\u8b93\u89c0\u773e\u5f9e\u6b23\u8cde\u4f60\u7684\u5e7d\u9ed8\uff0c\u5230\u559c\u6b61\u4f60\u7684\u54c1\u724c\uff0c\u751a\u81f3\u56e0\u6b64\u671f\u5f85\u6700\u65b0\u52d5\u614b\uff0c\u8b8a\u6210\u5fe0\u5be6\u7c89\u7d72\uff0c\u9019\u5c31\u662f\u5229\u7528\u512a\u8cea\u5167\u5bb9\u300c\u5438\u7c89\u300d\u3002<\/p><h5><strong>\u638c\u63e1\u8aaa\u6545\u4e8b\u7684\u6280\u5de7\uff0c\u878d\u5165\u54c1\u724c\u8cc7\u8a0a<\/strong><\/h5><p>\u6700\u597d\u7684\u5ba3\u50b3\uff0c\u662f\u900f\u904e\u7cbe\u5f69\u7684Storytelling\uff0c\u8b93\u4eba\u6c89\u6d78\u5176\u4e2d\uff0c\u770b\u7f77\u4e0d\u77e5\u4e0d\u89ba\u5c0d\u7523\u54c1\u611f\u8208\u8da3\u3002\u5438\u5f15\u6d88\u8cbb\u8005\u4e3b\u52d5\u95dc\u6ce8\uff0c\u8f49\u70ba\u6536\u76ca\u3002<\/p><p>\u4ee5\u65e9\u524d\u5f35\u656c\u8ed2\u9996\u6b21\u57f7\u5c0e\u7684\u624b\u6a5f\u96fb\u5f71\u300a\u524d\u592b\u7684\u611b\u300b\u70ba\u4f8b\uff0c\u9a5f\u773c\u770b\u4f86\uff0c\u4f3c\u4e4e\u5ba3\u50b3\u4f5c\u54c1\uff0c\u4e8b\u5be6\u4e0a\uff0c\u771f\u6b63\u7684Hero Product\u662f\u300c\u7b2c\u4e00\u90e8\u53ef\u4ee5\u62cd\u651d\u96fb\u5f71\u7d1a\u8cea\u7d20\u7684Android\u624b\u6a5f\u300d\u3002\u70ba\u7a81\u51fa\u624b\u6a5f\u7279\u9ede\uff0c\u5287\u672c\u51fa\u81ea\u91d1\u724c\u7de8\u5287\u9673\u8a60\u71ca\uff0c\u4e8b\u5148\u9810\u5099\u4e86\u56db\u500b\u5287\u672c\uff0c\u6700\u5f8c\u9078\u51fa\u300a\u524d\u592b\u7684\u611b\u300b\u3002\u7531\u6b64\u53ef\u898b\uff0c\u6c92\u6709\u597d\u6545\u4e8b\uff0c\u53ea\u6703\u6d6a\u8cbb\u4e86\u5ba3\u50b3\u6a5f\u6703\u3002\u9019\u9f63\u5c11\u65bc6\u5206\u9418\u7684\u624b\u6a5f\u96fb\u5f71\uff0c\u5287\u672c\u6642\u7a7a\u8a2d\u5b9a\u5728\u591c\u665a\uff0c\u5074\u9762\u53cd\u6620\u624b\u6a5f\u9ed1\u591c\u4eae\u651d\u3001\u4f4e\u5149\u651d\u5f71\u7684\u80fd\u529b\uff0c\u4ee5\u60c5\u7bc0\u5e36\u52d5\u8fd1\u93e1\u3001\u9060\u651d\u3001\u7a69\u5b9a\u7684\u52d5\u4f5c\u62cd\u651d\uff0c\u76f4\u63a5\u5411\u89c0\u773e\u5c55\u793a\u591a\u7a2e\u9ad8\u6027\u80fd\u8868\u73fe\u3002\u4e0d\u8cbb\u4e00\u8a00\u4e00\u8a9e\u523b\u610f\u63a8\u92b7\uff0c\u53cd\u4ee4\u89c0\u773e\u66f4\u53d7\u843d\uff0c\u770b\u7562\u6574\u500b\u4ee5\u96fb\u5f71\u5305\u88dd\u7684\u5ee3\u544a\u3002<\/p><p>\u5728\u9078\u64c7\u7e41\u591a\u7684\u6642\u4ee3\uff0c\u80fd\u8b93\u89c0\u773e\u4e3b\u52d5\u770b5\u5206\u9418\u7684\u5ee3\u544a\uff0c\u9760\u7684\u9084\u662f\u7a69\u6253\u7a69\u7d2e\u7684\u9ad8\u8cea\u5167\u5bb9\u3002\u638c\u63e1\u8aaa\u6545\u4e8b\u7684\u6280\u5de7\uff0c\u6070\u7576\u878d\u5165\u54c1\u724c\u8cc7\u8a0a\uff0c\u662f\u5ee3\u544a\u6210\u529f\u7684\u5fc5\u8981\u689d\u4ef6\u3002<\/p><p>\u672a\u4f86\u79d1\u6280\u53c8\u6703\u600e\u6539\u8b8aMarketing? \u5f9e\u5ee3\u544a\u5927\u5e2bDavid Ogilvy\u4e94\u5341\u5e74\u524d\u6240\u8aaa\u7684\u8a71\uff0c\u4e5f\u8a31\u5728\u672a\u4f86\u4ecd\u80fd\u5f97\u5230\u555f\u793a:<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a50eb8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a50eb8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6795b9d\" data-id=\"6795b9d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-162727f elementor-widget elementor-widget-image\" data-id=\"162727f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"366\" src=\"https:\/\/t-sources.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-08-at-11.20.30-AM-1024x366.png\" class=\"attachment-large size-large wp-image-5205\" alt=\"\" srcset=\"https:\/\/t-sources.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-08-at-11.20.30-AM-1024x366.png 1024w, https:\/\/t-sources.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-08-at-11.20.30-AM-300x107.png 300w, https:\/\/t-sources.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-08-at-11.20.30-AM-768x275.png 768w, https:\/\/t-sources.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-08-at-11.20.30-AM-1536x550.png 1536w, https:\/\/t-sources.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-08-at-11.20.30-AM-2048x733.png 2048w, https:\/\/t-sources.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-08-at-11.20.30-AM-1200x429.png 1200w, https:\/\/t-sources.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-08-at-11.20.30-AM-600x215.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u667a\u80fd\u624b\u6a5f\u7684\u51fa\u73fe\uff0c\u5c0d\u5168\u4e16\u754c\u6d88\u8cbb\u8cc7\u8a0a\u7684\u6a21\u5f0f\u8d77\u4e86\u7ffb\u5929\u8986\u5730\u7684\u6539\u8b8a\uff1a\u89c0\u773e\u8b8a\u5f97\u66f4\u6709\u4e3b\u5c0e\u6b0a\uff0cScreen time\uff08\u87a2\u5e55\u6642\u9593\uff09\u7531\u96fb\u8996\u3001\u96fb\u8166\u8f49\u8b8a\u70ba\u624b\u6a5f\uff0c\u5f9e\u904e\u5f80\u88ab\u52d5\u7684\u5750\u5728\u96fb\u8996\u524d\u5f85Broadcast\uff08\u64ad\u6620\uff09\uff0c\u5230\u5728\u53ef\u79fb\u52d5\u88dd\u7f6e\uff08OTT devices\uff09\u4e0a\u81ea\u884c\u9078\u64c7\u770b\u4ec0\u9ebc\uff0c\u4f55\u6642\u770b\uff0c\u5728\u54ea\u770b\u7b49\u7b49\uff0c\u5f48\u6027\u53ca\u81ea\u7531\u5ea6\u5927\u589e\u3002 By Debra Tam \u96a8\u4e4b\u800c\u4f86\uff0c\u662f\u788e\u7247\u5316\u7684\u5167\u5bb9(Content Fragmentation) \u3002\u89c0\u773e\u591a\u4e86\u9078\u64c7\u6b0a\uff0c\u54c1\u724c\u9762\u5c0d\u6fc0\u70c8\u7af6\u722d\uff0c\u8981\u722d\u596a\u76ee\u6a19\u5ba2\u7fa4\u7684\u6ce8\u610f\u529b\uff0c\u6311\u6230\u91cd\u91cd\uff1b\u8207\u6b64\u540c\u6642\uff0c\u5728\u79d1\u6280\u52a0\u6301\u4e0b\uff0cMarketing\u8b8a\u5f97\u66f4\u591a\u5143\u6d3b\u6f51\uff0c\u6a5f\u9047\u8655\u8655\u3002\u4ee5\u4e0b\u4e09\u9ede\uff0c\u6216\u8a31\u80fd\u52a9\u4f60\u60f3\u51fa\u65b0\u9ede\u5b50\uff1a \u8981\u6709\u7b56\u7565\u601d\u7dad \u4eca\u6642\u4eca\u65e5\u7684Content Marketing\uff0c\u4e0d\u53ea\u662f\u8aaaSocial Media\uff0c\u66f4\u662f\u589e\u52a0\u54c1\u724c\u6ef2\u900f\u7387\u7684\u5168\u76e4\u7b56\u7565\u3002 \u6839\u64da\u54c1\u724c\u6216\u7522\u54c1\u7684\u5b9a\u4f4d\uff0c\u5206\u6790\u76ee\u6a19\u5ba2\u7fa4\uff0c\u5f9e\u800c\u6c7a\u5b9a\u5275\u4f5c\u5167\u5bb9\u7684\u65b9\u5411\u3001\u6587\u6848\u3001\u8a2d\u8a08\u3002\u5b9a\u597d\u65b9\u5411\uff0c\u4fbf\u80fd\u5c07\u601d\u7dad\u5ef6\u4f38\u81f3\u5176\u4ed6\u4e0d\u540c\u5a92\u4ecb\u7684\u63a8\u5ee3\u5de5\u5177\uff0c\u5982\u5fae\u96fb\u5f71\u3001\u7cfb\u5217\u4f5c\u54c1\u3001\u8a2a\u554f\u3001\u751a\u81f3SEO\u6587\u7ae0\u3001Google Keywords\u7b49\u3002 \u6d88\u8cbb\u8005\u4e3b\u5c0e \u5373\u4f7f\u7522\u54c1\u518d\u5b8c\u7f8e\uff0c \u6d88\u8cbb\u8005\u4e0d\u70ba\u6240\u52d5\uff0c\u4f60\u7684\u52aa\u529b\u4fbf\u6703\u4ed8\u8af8\u6771\u6d41\u3002\u4e0d\u611f\u8208\u8da3\u7684\u7406\u7531\uff0c\u5f88\u591a\u6642\u662f\u5ffd\u7565\u4e86\u6d88\u8cbb\u8005\u7684\u5fc3\u7406\u6e34\u6c42\uff1a\u300c\u60f3\u88ab\u5a1b\u6a02\u300d\u3002\u6d88\u8cbb\u8005\u8981\u7684\u4e0d\u662f\u8f5f\u70b8\u5f0f\u5ba3\u50b3\uff0c\u800c\u662f\u6709\u8cea\u7d20\u3001\u6709\u50f9\u503c\u3001\u5177\u5438\u5f15\u529b\u7684\u5167\u5bb9\u3002 \u5728\u9999\u6e2f\uff0c\u793e\u4ea4\u5a92\u9ad4\u505a\u5f97\u975e\u5e38\u51fa\u8272\u7684\u5b9c\u5bb6\u5bb6\u5c45IKEA\uff0c\u5c31\u662f\u4e00\u500b\u597d\u4f8b\u5b50\u3002\u5176Facebook\u5e16\u6587\u7dca\u8cbc\u6642\u4e8b\uff0c\u4ea6\u6709\u4e0d\u5c11\u53ea\u6709\u6e2f\u4eba\u624d\u61c2\u7684\u7b11\u6599\uff0c\u52a0\u4e0a\u53cd\u61c9\u5feb\uff0c\u300c\u62bd\u6c34\u300d\u5e16\u6587\u5f15\u8d77\u5927\u773e\u5171\u9cf4\uff0c\u539f\u672c\u53ea\u548c\u751f\u6d3b\u5bb6\u5c45\u3001\u65b0\u54c1\u63a8\u5ee3\u7684\u8a71\u984c\uff0c\u4ea6\u56e0\u70ba\u5275\u610f\u800c\u8b8a\u5f97\u5bcc\u5a1b\u6a02\u6027\u3002 \u6700\u70ba\u4eba\u6d25\u6d25\u6a02\u9053\u7684\uff0c\u60f3\u5fc5\u662f\u4eff\u509a\u9999\u6e2f\u653f\u5e9c\u7dca\u6025\u63d0\u793a\u7684\u4e00\u5247\u5e16\u6587\u3002 \u7576\u65e5\u9999\u6e2f\u653f\u5e9c\u9996\u6b21\u5411\u5168\u6e2f\u5e02\u6c11\u7684\u624b\u6a5f\u767c\u300c\u7dca\u6025\u63d0\u793a\u8b66\u5831\u300d\uff0c\u90a3\u7a81\u5982\u5176\u4f86\u3001\u523a\u8033\u7684\u8072\u97ff\u6559\u5e02\u6c11\u7dca\u5f35\u842c\u5206\uff0c\u8aa4\u4ee5\u70ba\u6709\u5730\u9707\u3001\u6838\u4e8b\u6545\u7b49\u91cd\u5927\u707d\u96e3\uff0c\u539f\u4f86\u53ea\u662f\u4e00\u5247\u7c21\u55ae\u6d88\u606f\u3002\u5c0d\u666e\u901a\u5e02\u6c11\u800c\u8a00\uff0c\u5be6\u5c6c\u865b\u9a5a\u4e00\u5834\u3002\u9999\u6e2fIKEA\u6975\u901f\u60e1\u641e\u4e8b\u4ef6\uff0c\u5728Facebook\u5c08\u9801\u5167\u767c\u51fa\u300c\u7dca\u6025\u6e1b\u50f9\u63d0\u793a\u300d\uff0c\u5716\u6587\u7686\u6a21\u4eff\u653f\u5e9c\u8b66\u5831\u901a\u77e5\uff0c\u65cb\u5373\u6536\u5230\u8d85\u904e\u4e09\u842c\u7684\u6b63\u9762\u56de\u61c9\u3002 \u5f9eBranding\u7684\u89d2\u5ea6\u4f86\u770b\uff0cIKEA\u5718\u968a\u5c55\u73fe\u4e86\u54c1\u724c\u500b\u6027\u3001\u5e7d\u9ed8\u548c\u5275\u610f\uff0c\u65e2\u6355\u6349\u5230\u4e8b\u4ef6\u6ed1\u7a3d\u7684\u4e00\u9762\uff0c\u9806\u52e2\u81ea\u7136\u7684\u52a0\u63d2\u92b7\u552e\u5167\u5bb9\uff0c\u4e5f\u6eff\u8db3\u4e86\u5927\u773e\u60f3\u88ab\u5a1b\u6a02\u7684\u5fc3\u7406\uff0c\u9023\u5e73\u5e38\u4e0d\u5927\u7559\u610f\u54c1\u724c\u6d88\u606f\u7684\u6f5b\u5728\u5ba2\u6236\u7fa4\u90fd\u7d1b\u7d1b\u8f49\u767c\uff0c\u5f37\u5316\u54c1\u724c\u6ef2\u900f\u7387\u3002 \u54c1\u724c\u9858\u610f\u82b1\u4e0a\u5fc3\u601d\u5275\u4f5c\uff0c\u7576\u7136\u4e0d\u53ea\u662f\u535a\u541b\u4e00\u7b11\u3002\u66f4\u6df1\u5c64\u7684\u610f\u7fa9\u662f\uff0c\u6191\u5275\u610f\u3001\u512a\u8cea\u7684\u5167\u5bb9\uff0c\u5f15\u8d77\u6d88\u8cbb\u8005\u6ce8\u8996\u548c\u5206\u4eab\uff0c\u63d0\u9ad8Organic reach\uff0c\u64f4\u5927\u76ee\u6a19\u5ba2\u6236\u7fa4\uff0c\u8b93\u89c0\u773e\u5f9e\u6b23\u8cde\u4f60\u7684\u5e7d\u9ed8\uff0c\u5230\u559c\u6b61\u4f60\u7684\u54c1\u724c\uff0c\u751a\u81f3\u56e0\u6b64\u671f\u5f85\u6700\u65b0\u52d5\u614b\uff0c\u8b8a\u6210\u5fe0\u5be6\u7c89\u7d72\uff0c\u9019\u5c31\u662f\u5229\u7528\u512a\u8cea\u5167\u5bb9\u300c\u5438\u7c89\u300d\u3002 \u638c\u63e1\u8aaa\u6545\u4e8b\u7684\u6280\u5de7\uff0c\u878d\u5165\u54c1\u724c\u8cc7\u8a0a \u6700\u597d\u7684\u5ba3\u50b3\uff0c\u662f\u900f\u904e\u7cbe\u5f69\u7684Storytelling\uff0c\u8b93\u4eba\u6c89\u6d78\u5176\u4e2d\uff0c\u770b\u7f77\u4e0d\u77e5\u4e0d\u89ba\u5c0d\u7523\u54c1\u611f\u8208\u8da3\u3002\u5438\u5f15\u6d88\u8cbb\u8005\u4e3b\u52d5\u95dc\u6ce8\uff0c\u8f49\u70ba\u6536\u76ca\u3002 \u4ee5\u65e9\u524d\u5f35\u656c\u8ed2\u9996\u6b21\u57f7\u5c0e\u7684\u624b\u6a5f\u96fb\u5f71\u300a\u524d\u592b\u7684\u611b\u300b\u70ba\u4f8b\uff0c\u9a5f\u773c\u770b\u4f86\uff0c\u4f3c\u4e4e\u5ba3\u50b3\u4f5c\u54c1\uff0c\u4e8b\u5be6\u4e0a\uff0c\u771f\u6b63\u7684Hero Product\u662f\u300c\u7b2c\u4e00\u90e8\u53ef\u4ee5\u62cd\u651d\u96fb\u5f71\u7d1a\u8cea\u7d20\u7684Android\u624b\u6a5f\u300d\u3002\u70ba\u7a81\u51fa\u624b\u6a5f\u7279\u9ede\uff0c\u5287\u672c\u51fa\u81ea\u91d1\u724c\u7de8\u5287\u9673\u8a60\u71ca\uff0c\u4e8b\u5148\u9810\u5099\u4e86\u56db\u500b\u5287\u672c\uff0c\u6700\u5f8c\u9078\u51fa\u300a\u524d\u592b\u7684\u611b\u300b\u3002\u7531\u6b64\u53ef\u898b\uff0c\u6c92\u6709\u597d\u6545\u4e8b\uff0c\u53ea\u6703\u6d6a\u8cbb\u4e86\u5ba3\u50b3\u6a5f\u6703\u3002\u9019\u9f63\u5c11\u65bc6\u5206\u9418\u7684\u624b\u6a5f\u96fb\u5f71\uff0c\u5287\u672c\u6642\u7a7a\u8a2d\u5b9a\u5728\u591c\u665a\uff0c\u5074\u9762\u53cd\u6620\u624b\u6a5f\u9ed1\u591c\u4eae\u651d\u3001\u4f4e\u5149\u651d\u5f71\u7684\u80fd\u529b\uff0c\u4ee5\u60c5\u7bc0\u5e36\u52d5\u8fd1\u93e1\u3001\u9060\u651d\u3001\u7a69\u5b9a\u7684\u52d5\u4f5c\u62cd\u651d\uff0c\u76f4\u63a5\u5411\u89c0\u773e\u5c55\u793a\u591a\u7a2e\u9ad8\u6027\u80fd\u8868\u73fe\u3002\u4e0d\u8cbb\u4e00\u8a00\u4e00\u8a9e\u523b\u610f\u63a8\u92b7\uff0c\u53cd\u4ee4\u89c0\u773e\u66f4\u53d7\u843d\uff0c\u770b\u7562\u6574\u500b\u4ee5\u96fb\u5f71\u5305\u88dd\u7684\u5ee3\u544a\u3002 \u5728\u9078\u64c7\u7e41\u591a\u7684\u6642\u4ee3\uff0c\u80fd\u8b93\u89c0\u773e\u4e3b\u52d5\u770b5\u5206\u9418\u7684\u5ee3\u544a\uff0c\u9760\u7684\u9084\u662f\u7a69\u6253\u7a69\u7d2e\u7684\u9ad8\u8cea\u5167\u5bb9\u3002\u638c\u63e1\u8aaa\u6545\u4e8b\u7684\u6280\u5de7\uff0c\u6070\u7576\u878d\u5165\u54c1\u724c\u8cc7\u8a0a\uff0c\u662f\u5ee3\u544a\u6210\u529f\u7684\u5fc5\u8981\u689d\u4ef6\u3002 \u672a\u4f86\u79d1\u6280\u53c8\u6703\u600e\u6539\u8b8aMarketing? \u5f9e\u5ee3\u544a\u5927\u5e2bDavid Ogilvy\u4e94\u5341\u5e74\u524d\u6240\u8aaa\u7684\u8a71\uff0c\u4e5f\u8a31\u5728\u672a\u4f86\u4ecd\u80fd\u5f97\u5230\u555f\u793a: \u00a0<\/p>\n","protected":false},"author":129250756,"featured_media":5469,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98,69,95],"tags":[],"class_list":["post-5201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chinese-version-only","category-marketing-branding","category-updates"],"jetpack_featured_media_url":"https:\/\/t-sources.com\/wp-content\/uploads\/2023\/09\/pexels-photo-905163.jpeg","_links":{"self":[{"href":"https:\/\/t-sources.com\/index.php?rest_route=\/wp\/v2\/posts\/5201","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/t-sources.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/t-sources.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/t-sources.com\/index.php?rest_route=\/wp\/v2\/users\/129250756"}],"replies":[{"embeddable":true,"href":"https:\/\/t-sources.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5201"}],"version-history":[{"count":7,"href":"https:\/\/t-sources.com\/index.php?rest_route=\/wp\/v2\/posts\/5201\/revisions"}],"predecessor-version":[{"id":5211,"href":"https:\/\/t-sources.com\/index.php?rest_route=\/wp\/v2\/posts\/5201\/revisions\/5211"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/t-sources.com\/index.php?rest_route=\/wp\/v2\/media\/5469"}],"wp:attachment":[{"href":"https:\/\/t-sources.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5201"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/t-sources.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5201"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/t-sources.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}